The Spirit of Perfume BottlesPerfume bottles capture the spirit of the perfume and a perfume must have a spirit! Look at Mugler's Angel Perfume for example. We know it has a spirit because of the angel shape of the bottle. Yes, the bottle captures the spirit of the perfume with the angel shape as the bottle captures and holds the scent inside. Then when the woman removes the stopper, the scent or fragrance is let out as if by magic. Perfume is a luxury item and a well designed bottle with its stopper, shape and color shades of the glass is part of that luxury. Guerlain’s Shalimar perfume still oozes quality and sophistication and its bottle is am integral part of this image of luxury and class. Before the woman needs to test Shalimar, she can look at and touch the bottle and she is able to feel the glamour of the perfume. There is something oriental and mysterious about the perfume bottle and when the stopper is removed and the perfume put on, it is the same with the scent. You can say that the bottle for Guerlain’s Shalimar matches the fragrance that it contains. We can say that the woman knows about the perfume before she tests it. With Shalimar, the woman looks at the color and shades of the perfume bottle. The golden shades on Shalimar’s bottle betray its mystery and orientalism. Orientalism was an important fashion in the 1920s, when Shalimar was first introduced, with the Ballet Russes and designers like Poiret and Lanvin with their oriental styles. Shalimar seeks to capture this orientalism. This tells us that perfumes are part of the fashion of the time and as fashions change, perfumes change with them. However,like classic vintage jackets, some perfumes never go out of fashion. Think of Chanel No. 5, Guerlain's Shalimar and perfumes from Dior, Guvenchy, Revlon and others. Chanel No. 5 too will always be associated with its rectangular apothecary container. The perfume and its bottle go together and the perfume bottle fascinates with its shape and style as the scent, that it contains, captivates with its lingering aroma. Chanel No. 5 is classic and you can see it by looking at the bottle. The perfume captivates and seduces with its use of floral aldehydes but the bottle too is an essential part of the spirit of the perfume. Can we imagine Chanel no. 5 in another bottle? Can we imagine Dior's Poison in another perfume bottle than the one we associate with it? The bottle for Dior's Poison is an essential part too of Poison as the bottle for Chanel no. 5. So perfumes and the bottles go together. The perfect perfume bottle is like the perfect design and the perfume or aroma is like the fabric, the material, the buttons. The perfume bottle tells us about the fragrance inside. How does Chanel No. 5 'look?' Fashion is about the 'look' and perfumes are one element in fashion so how does a perfume 'look?' The bottle for Chanel No. 5 has its shape, its shades, its stopper. Notice the golden white mix which shades the container for Chanel No. 5 and the black stopper too! The container for the perfume is rectangular and the look overall complements the Chanel brand. The air is gives is restraint and mystery and classicism. So a perfume bottle is the manifestation of the aroma. The perfume bottle indicates through its shape, its lines, its shades, what kind of woman the perfume is for. Who is the perfume for? It is the 'bottle' or 'the container' which says what kind of woman the perfume looks good on. The bottle indicates what mood, personality, type of woman the perfume suits. When is the perfume to be worn, with what, with what look? The bottle is the guide. The perfume bottle answers these questions and that is why the perfume bottle is so important as a guide to selling and marketing the perfume. |
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